Content with Popoularity

This afternoon I received an interesting comment on my last blog entry (see England’s New Dawn & the comment by descartes1).

Today in England Fabio and Harry have dominated every headline. But have the broadsheets, tabloids, broadcasters, tweeters and bloggers (myself included) been guilty of pedalling popularity over genuine news?

I’m a big fan of the BBC’s broad coverage of news and current affairs, but today they are certainly as guilty as anyone of promoting England’s search for a new national team coach at the expense of all other items. The dreadful footage of shelling in Syria has been bumped further and further down the agenda to make way for the inane opinions of average ex-footballers on England’s current management dilemma.

Don’t get me wrong, many people care passionately about Fabio’s successor, but at the same time most have absolutely no interest. This morning millions of people will have tuned in for their daily digest of relevant British and World events, but have been met with a gurning Garth Crooks lamenting our chances at Euro 2012. As a football fan myself even I am bored of this blanket coverage. I’m also genuinely interested in the Levenson Inquiry, The Bank of England’s interest rate announcement and the plight of innocent Syrian civilians, but they have been blacked out to make way for more football. So is this irresponsible journalism, celebrating uneducated popular culture?

This blog has helped me understand the reasoning behind the universal media’s decision. I try hard to be relevant, to vary my content and to at least push out a few credible posts each week – but when I do nobody reads them! They’re dull, pointless and void of controversy. However whenever I try and analyse the Six Nations, Redknapp’s accounts, or another woeful cricket performance people log on – they read, like and comment on every post in their hundreds. I can’t win – I have to either bow to popularity and keep writing about sport or persist with responsible blogging and write solely for myself…

And I only write a simple blog, I’m not trying to increase viewing figures, circulation or ad revenues!

So sorry, I will continue to analyse the popular headlines is a vain attempt to drive up my hits, and only occasionally slip in a relevant yet very boring update (just like this one).

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